Blu Aubergine Blog

What the Future Holds

I attended a food panel/discussion last week hosted by Culintro dubbed "The Future of Food Journalism." It's an interesting topic for those of us who work in the food industry, as well as for those who are avid readers of food journalism, enjoy restaurant reviews, and share in the food blogosphere.

These are trying times for journalism in general, since print newspapers and magazines continue to fold. I think most writers and readers share the sentiment that these print media are something special that we don't want to go away. The loss of Gourmet was a tremendous blow to both the publishing and food industries -- I'd been a subscriber since long before I became a chef, and for me, there's still a gaping hole in food journalism that has yet to be filled since Gourmet sent out its last issue in November '09.

So the general consensus? Blogs and new media aren't going anywhere -- their immediacy is what makes them unique, as does the egalitarian nature of sites like Yelp! But it cuts both ways, because this makes everyone a food critic. And really, we know that everyone can't be a food critic -- at least not reliable ones, not like seasoned (pun intended) journalists and culinary professionals.

But speaking from the perspective of those who write, the point was brought up that while once journalists were paid for their writing, now blogs and online content -- which pay very little and often nothing at all -- expect professional writers to do it gratis. This means that "serious" journalists are looking elsewhere to write, and the "experts" writing online are those getting marketing benefits in return. Ergo, those writing for blogs have something to push -- wares or a brand, but regardless, an agenda -- and so there are fewer career journalists able to get the (presumably) unbiased word out there.

Other highlights of the evening:
- Francis Lam describing the allure of the physicality of magazines. And I fully agree: I like holding what I'm reading, the feel of the pages, the heft of the paper.
- The point made by the panel that one of the big problems of our society today is that increasingly, people don't want to talk with people who don't agree with them. Bravo! Sadly, Americans are more segmented than they've been in many years: politically, philosophically, financially...and this applies to us even on a gustatory level. The more we mix, listen, and understand, the better we'll be. Blue state - red state, green chile red chile. An open discourse is key.
- Gabriella Gershenson's comment about the advantage food bloggers have over print journalists: immediacy. Journalists have to file their stories and see them printed, at best, the next morning. Bloggers can in one minute post "Boom: Keith McNally just wiped his ass!" That had me cracking up for quite some time.

MELANZANA

MELANZANA

The blank page. Or worse, the blank blog. What does one write when one can write anything she wishes (within reason)? It will have something to do with food, of course. Preferably good food. Preferably Italian, because that's like home to me -- 

come tornare a casa

, as they say. And what do I love, really love, as much as, say, chocolate? The answer is simple: eggplant.

Not what you expected? I know, I know. People seem to love it or hate it. I fall with a loud thud into the first category. I think eggplant is a glorious food: a berry as it so happens, a member of the nightshade family, and a great canvas for a tremendous range of flavorful "paint," if you will. My dedication to the eggplant is evident in my use of its french-anglo name as my company's moniker ("aubergine"). And my love of cooking with and eating of the eggplant is evident to all who know me ("What kind of eggplant dish are you preparing tonight?" many friends and relatives have asked me, tongues planted firmly in cheeks). So it's true. Sometimes I go overboard with the eggplant. The Italians call it

melanzana

-- derived from

mela insana

, or "crazy apple," which was the effect early Italians were sure it had on those who consumed it. So, call me crazy for the eggplant. I am still trying to successfully marry my two favorite foods: eggplant and chocolate. In the meantime, while I'm working on that alchemical miracle, here's a recipe for a very simple, but wonderful, Italian sauteed eggplant dish.

The sliced melanzana can be eat

en as is, or used as a base for an eggplant parm; a stacked millefoglie with sliced mozzarella, tomato, and basil; or in involtini, stuffed with fresh ricotta and a basil chiffonade and rolled -- a great little appetizer with some chilled white wine. Like I said, a great canvas...

MELANZANE IN PADELLA

(2-4 people)

1-2 Medium-sized eggplants

Salt

Extra-virgin olive oil

1-2 cloves garlic

Parsley, chopped, to taste

(red pepper flakes optional)

(red wine vinegar, optional)

-Slice eggplants across into rounds about 1/8-inch thick.

-Layer in colander in sink and generously salt each layer. Leave to drain for an hour or so.

-Pat dry eggplant slices.

-Heat olive oil to cover bottom of a saute pan over medium heat. Add whole garlic clove and cook, swirling clove around in oil, for 1 minute. Remove.

-Add 1 layer of eggplant slices and cook, turning once, until nicely browned around edges.

-Remove from pan and drain on paper towels. Continue with remaining eggplant slices, adding oil to pan when necessary.

-When all eggplant is cooked, layer in a dish, sprinkle with salt to taste, parsley, and red pepper flakes if you like. Sprinkle with red wine vinegar if desired.